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Pain is strongly influenced by expectations and learning from previous experience, such as in classical conditioning. Conditioned responses and expectations can generalize to perceptually and conceptually related cues, but how generalization influences pain experience and the neurobiological processing of pain remains unclear. We used fMRI and multilevel mediation analyses to address this question. Thirty-six human participants first learned to associate two visual cues from distinct conceptual categories (e.g., animals vs. vehicles) with high or low levels of heat pain. In a subsequent phase, they were presented novel cues (images, drawings, or words) not previously paired with pain, but which shared the conceptual category of the initial pain-predictive cues. Participants who developed explicit expectations during learning reported greater pain in response to stimuli conceptually related to high-vs. low-pain cues ('generalization stimuli'), demonstrating generalization of cue influences on pain. This effect was mediated by increased pain-related activity to generalization stimuli in the hippocampus, which correlated with individual differences in cue-evoked expectations. A broader network, including areas of the default mode network and striatum, also contributed to conceptual generalization of pain modulation, while threat-related regions such as the amygdala responded to generalization stimuli but did not mediate effects on pain ratings. These findings extend our understanding of expectancy-driven pain modulation by showing how conceptual processes can influence pain and its neurobiological substrates, offering new insight into placebo effects and maladaptive learning in chronic pain.