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The study examines the key factors influencing consumers' inclinations to purchase E-bikes, with a focus on Southern part of India. Six factors have been selected for analysis. The factors are Consciousness of effects; ascription of responsibility; feelings & emotions; price; Recharging Facilities and government support, to determine which variable promotes consumers' intentions to purchase E-bikes and which variable does not. Furthermore, the mediating role of brand loyalty in the relationship between purchase intention and word-of-mouth (WOM) has been examined. The study's goals are twofold: first, to provide the current scenario for E-bike purchasing intention in Southern part of India; second, to identify the factors that contribute to such intention. Since prior research has already established the mediating impact of brand love in between brand trust & WOM, the present research bridges in the gap by discovering mediation effect through brand loyalty. The findings offer valuable insights into consumer behavior, policy implications and contributing towards sustainable business development.