Evolution of Marketing Concepts

Evolution of Marketing Concepts is a comprehensive and student-friendly learning resource that explains how marketing has transformed from traditional approaches to modern, digital-driven strategies. The material clearly presents the journey from production, product, and selling concepts to customer-oriented and societal marketing approaches, highlighting the growing importance of customer satisfaction, ethics, and long-term relationships. It also explores the impact of digital technologies, social media, and data-driven decision-making, making it highly relevant for today’s business environment. Designed for undergraduate and postgraduate students, this content simplifies complex marketing theories with clear explanations, examples, and structured learning support, making it ideal for academic study, teaching, and competitive exam preparation.