Clicks to Chic, Veepee.com: Anatomy of a pioneering clearance platform

This case examines Veepee, the French pioneer of online flash sales, as a platform business. Students will analyze how the company disrupted the clearance and outlet retail sector through its online flash sales model. It explores how founder Jacques-Antoine Granjon used digital technologies to transform traditional fashion clearance industry and further expanded beyond. The case traces Veepee’s evolution from 2001 to the present day as a dominant European platform, highlighting how this organization navigated technological changes and the COVID-19 pandemic. It explores platform mechanisms and ecosystem features.