FROM CHALLENGES TO OPPORTUNITIES: THE EVOLVING ROLE OF WOMEN IN BANKING

The banking industry is one of the main sectors that enables a country's economic growth and stability. The sector has evolved through the years as one of the most dynamic and flexible sectors with numerous job opportunities for both men and women. Also, this financial products development and their wide spread have led to the increment of women's population in banks. The expanding presence of this sector has led to growth in social and economic aspects. The present study is examining the different role of working women in in banking sector and how they are manages the challenges and opportunities in their professional and personal life. This study focuses on Career Development, Workplace Environment, Organizational Support and their Work-Life balance of women employees in Public and Private sector banks. It also highlights the issues such as Gender Bias, Work related stress, and Work-Life imbalance, and also shows that positive changes like employee training, inclusive policies and better management support. The findings reveal that women employees in the banking sector of Shivamogga city are transforming challenges into opportunities for professional growth and empowerment. The study highlights that continuous organizational support, genderfriendly policies, and strong mentorship contribute significantly to improving women’s equality, leadership and career development in the banking sector.