THE ROLE OF DIGITAL TECHNOLOGIES IN THE IMPLEMENTATION OF DOMESTIC ENTREPRENEURSHIP PROGRAMS IN LARGE COMPANIES

This paper analyzes the experience of implementing the Vector program at the State Corporation Rostec, with a focus on the effects of digitalizing employee selection, training, and internal initiative development processes. The findings indicate that the use of digital platforms facilitates large-scale workforce engagement, reduces transaction costs, and shortens the time span between idea generation and managerial decision-making. Special attention is paid to the role of artificial intelligence and its potential applications in the further development of digital platforms for corporate entrepreneurship programs.