Intention to continue using corporate wellness mHealth apps in Thailand: A health belief model approach

The findings underscore the importance of highlighting the benefits of mHealth apps and leveraging cues to action and user confidence in the intention to continue using. Strategies in corporate wellness should focus on these factors to enhance engagement. However, because this study evaluated a single wellness app among pre-selected users already engaged with the app, the results should be interpreted with caution and may not be generalizable to other settings or populations.