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As climate change intensifies, the global scientific community has increasingly called for changes to dominant systems of production–consumption–disposal, arguing that there is a need to shift to more circular economic systems – systems that prioritise source reduction and reuse over disposal and incineration. As used goods are increasingly seen as the new resource frontier, reuse practices have become mainstream. However, we question if this mainstreaming creates a net good. That is, is it instead producing a gentrified space in secondhand markets? Drawing on semi-structured interviews ( n =21) with reuse participants in Maine, we use gentrification as process of social, economic and physical changes to provide evidence that the rise of online retail platforms is also a process of gentrification in these spaces. As a result, the marginalised may find themselves priced out and pushed out of spaces that previously provided accessible wares. Indeed, to move towards a more equitable and circular future, we must find ways to ensure the most marginalised in society have equal opportunity to access quality, used goods, rather than enclosing them for the ‘pioneers’ of this resource frontier: those with the most capital to invest. Therefore, we must move beyond a goal of simplistic scaling of circular markets in order to undo the power structures that create disparate outcomes in the first place. If not, we risk recreating capitalist hierarchies within secondhand economies.