Enhancing Artistic Image Display

This work focuses on the visual design and digital transformation mechanisms of artistic images driven by artificial intelligence technology. It systematically explores the impact of digital exhibitions on audience experience by integrating the technology acceptance model, user experience theory, and service quality management framework, and combining surveys and experimental observations. The study recruited 97 participants through stratified sampling, including professional artists, art enthusiasts, and general audiences. Behavior data were collected using virtual reality and augmented reality devices and high-precision eye-tracking technology. The results show that the overall satisfaction with the digital exhibition reached 95%, with 83% of the audience believing that digital presentations significantly enhance their understanding of the art pieces. The interactive features received the highest ratings, and professional artists scored significantly higher than general audiences in color application and interactive design.