Determinants of Food Delivery Riders’ Continued Use Intention of E-Bikes Under New Policy Regulations

The implementation of the new national electric bike (e-bike) standard has imposed stringent compliance requirements on equipment and e-bikes in the instant delivery sector, which directly affects the delivery efficiency and the work adaptability of food delivery riders. This study aims to investigate food delivery riders’ continued usage intention of e-bikes under China’s new e-bike regulation. Based on valid data collected from food delivery riders in Nanjing, this study employs ordered logit regression to examine the primary factors influencing their continued usage intention of e-bikes. The findings reveal that: (1) Male riders’ willingness to continue using e-bikes is comparatively lower, whereas older riders show a stronger intention. (2) Food delivery riders with higher incomes and those who need to replace their e-bikes show a stronger inclination to continue using them. (3) Limited e-bike options have a significant negative effect on riders’ continued usage intention, while speed limits exert no significant influence. Based on these empirical findings, corresponding policy recommendations are proposed to promote riders’ continued use of e-bikes, such as developing age-friendly delivery models, establishing an income guarantee mechanism for riders, and optimizing platform delivery time allocation. The findings could provide a theoretical basis and practical insights for policymakers and food delivery platforms to improve e-bike management policies.