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Customer Journey Mapping reloaded

20260 citationsBook Chapter

Authors

Sebastian Wolf · Stuttgart Media University

Vera Lenz-Kesekamp · Europäische Fernhochschule Hamburg

Tobias Kesting · University of Applied Sciences Appollon

Topics & Keywords

Digital Innovation in Industries Corporate Governance and Management Customer churn and segmentation

Publication Details

DOI: 10.1007/978-3-658-46709-8_107-1

Field-Weighted Citation Impact: 0.00

Customer Journey Mapping reloaded | Researchclopedia