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This article examines the neoliberal interpretation of heroism and its differences from traditional understandings. The essence of this interpretation is revealed: heroes are presented as victims. The inappropriateness of heroism within the neoliberal value system is explained, where the ideals of humanism have irreversibly mutated under the influence of individualistic values. It is argued that the transformation of heroes into victims is not an accident, but a leading trend in contemporary neoliberalism, giving rise to a culture of "new victimhood," where victimhood confers a number of privileges. This trend is illustrated by the psychologization of mass consciousness (the "culture of diagnoses" as a new "technique of the self"), as well as Russian cinema (the film "Zoya": an unsuccessful attempt to fit the heroine's heroism into a Christian context). The presence of this trend is also noted in philosophical literature, whose authors, serving the interests of the economic elite of post-industrial society, focus entirely on critiquing structural violence and hidden forms of power and oppression, falsely substantiating the universality of the victimhood situation in human social existence. The values of the "culture of new victimhood" are contrasted with the traditional "culture of dignity." The social and economic interests served by this culture are explored. To this end, the postmodern positive hero is analyzed, who turns out to be a provocateur of chaos—a fighter against any system, primarily the state. Based on this, the proposition is substantiated that the culture of "new victimhood" serves the interests of the beneficiaries of globalism