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Abstract The increasing rate at which technology is being innovated has left a continuous disparity between the presence of advanced digital solutions and their successful implementation of modern businesses. Though organizations are increasingly becoming aware of the strategic significance of digital transformation, most of them, especially small and medium-sized enterprises (SMEs), have substantial barriers associated with knowledge shortage, high implementation expenses, organizational resistance and apprehension about technology vendors. Current innovation ecosystems and technology transfer systems tend to encounter these issues in disjointed fashions and make the adoption cycles lengthy and ineffective. In this paper, the author suggests TechHub connect, which is a hypothetical business ecosystem aimed at making the process of technology adoption in modern businesses low risk, organized, and expedited. Based on the existing theories of the innovation diffusion, technology adoption and strategic resource utilization, the research constructs holistic framework integrating physical business hubs, digital technology transfer platform, prototyping and testing environment and workforce specific training programs. The given model explains that the combination of the elements of the coordinated ecosystem can facilitate the shortening of the classical technology adoption curves and increase the readiness of the organization and confidence in the decision-making process. The article has a contribution to the literature, namely it presents a comprehensive, ecosystem-oriented view of technology adoption, which goes beyond firm-related or platform-focused approaches. Managerially, TechHub connect is an excellent roadmap to companies planning to streamline operations without taking too much risk, and at the same time offers systematic commercialization opportunities to technology developers. This research has a limitation as a conceptual study in its failure to validate its ideas empirically but it sets a platform on which future empirical research can be conducted into the technology adoption strategy based on the ecosystem.