Intelligence for Regional Development in Maranhão, Brazil: Insights from Logistics Process Management

This study analyzes the implementation of Business Intelligence (BI) in logistics process management through a case study of a transportation company in Maranhão, Brazil. Using a qualitative documentary approach, the research examines operational data extracted from the company’s logistics management system and visualized through Microsoft Power BI dashboards. The results demonstrate that the BI implementation improved operational visibility by enabling real-time cargo monitoring, delivery deadline tracking, and route prioritization. These features enhanced managerial decision-making by allowing logistics managers to identify delays, monitor delivery status, and optimize route planning more efficiently. The dashboards also facilitated communication between departments by providing a centralized visualization of operational indicators. Although quantitative performance metrics prior to implementation were not available, qualitative evidence from system reports and managerial validation indicates significant improvements in logistics monitoring and decision support. Beyond organizational benefits, the study highlights how the adoption of digital analytics tools in logistics can contribute to greater operational resilience and supply chain efficiency in regional economic contexts. The findings provide practical insights into the role of business intelligence in supporting logistics management and improving operational coordination in emerging economies.