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This chapter discusses the current position of language in international business (IB) and management, while considering the future advancements of this field of research. The chapter is structured as a dialogue between the six discussants of the EIBA 2024 panel session entitled ‘Language in IB and management: Perspectives for the next 50 years’. The panelists are a combination of senior and junior scholars, all working with language and linguistic diversity in various capacities. Their diverse expertise informs a rich discussion that presents nuanced insights on the future of language in IB. The conversation centres around four main topics: language and power; language and technology; language and mobility; and language-sensitive methods in IB. As the authors discuss these topics in depth, the authors examine key issues relevant not only to language-sensitive IB research but also to mainstream IB and management studies, demonstrating the importance and relevance of language in diverse business environments, for example, in relation to grand challenges, sustainability and social impact. The authors advocate for using innovative research methods that respect and represent multilingual realities authentically, particularly in less studied research contexts. As we look towards the next 50 years in IB, there is much potential for language research to illuminate our understanding of what goes on inside IB organizations and society. Our dialogue aims to solidify the relevance of language in IB and management, serving as inspiration for future exploration in this area through the use of language-sensitive research methods.