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The School Literacy Movement (Gerakan Literasi Sekolah, GLS) is a national initiative to improve students’ literacy skills in Indonesia. Especially at SDN Margorejo III Surabaya, it is important to analyze the implementation of the GLS post-Covid-19 to understand the effectiveness and challenges faced. This study aims to fill the knowledge gap regarding the impact of the GLS implementation in post-pandemic primary schools. This study used descriptive qualitative methodology by collecting data through documentation, observation, and interviews. The results showed that the implementation of the GLS in SDN Margorejo III Surabaya went well in all stages, namely, the habituation, development, and learning stages. However, some of the obstacles faced include students who still cannot read, lack of reading fluency and material comprehension, and inconsistency in the implementation of the GLS. According to the perceptions of principals and teachers, the GLS was very effective with an increase in Computer-Based National Assessment (Asesmen Nasional Berbasis Komputer, ANBK) scores, increased student critical thinking, ability to choose appropriate reading materials, and responsiveness to questions. The recommendation is to improve the implementation of the GLS by involving the community regularly and forming a School Literacy Team that actively collaborates with community elements to organize literacy activities. This study provides important implications for education policy and the implementation of literacy programs in the future.