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Competitive–cooperative trait balance in B2B salespeople

20260 citationsJournal Article

Authors

Yanhui Zhao · University of Nebraska at Omaha

Wyatt A. Schrock · Michigan State University

Yuerong Liu · University of Massachusetts Lowell

Victor V. Chernetsky · University of St. Thomas - Minnesota

Katherine L. Rust · Michigan State University

Douglas E. Hughes · University of South Florida

Topics & Keywords

Job Satisfaction and Organizational Behavior Personality Traits and Psychology Motivation and Self-Concept in Sports

Publication Details

Published in: Industrial Marketing Management

Volume 134, pp. 297-311

DOI: 10.1016/j.indmarman.2026.03.004

Field-Weighted Citation Impact: 0.00

Competitive–cooperative trait balance in B2B salespeople | Researchclopedia