A Study on Market Potential for Shock Absorbers of Bikes, Cars and Trucks

The automotive industry is experiencing rapid growth due to technological advancement, increasing vehicle ownership, and rising demand for improved vehicle safety and comfort. Shock absorbers play a critical role in vehicle suspension systems by controlling vibrations and maintaining stability. This study focuses on analysing the market potential for shock absorbers used in bikes, cars, and trucks from the perspective of dealers and mechanics. The research evaluates factorsinfluencing stocking decisions, brand preference, and recommendation behaviour among dealers and mechanics. Primary data was collected using a structured questionnaire from 50 dealers and 90 mechanics through a convenience sampling method. The study applied descriptive analysis, cross-tabulation, and chi-square tests to examine relationships between variables. The results indicate that product quality, warranty, and after-sales support are the most important factors influencing dealer stocking decisions, while mechanics prioritize quality and price when recommending shock absorbers to customers. The findings also highlight that urban markets dominate shock absorber demand, while rural markets remain relatively untapped. The study concludes that manufacturers must focus on quality, dealer support, and strong distributionnetworks to increase market share in the automotive suspension components market. Keywords: Shock absorbers, automotive aftermarket, dealer perception, mechanic preference, market potential,automotive components.