A Content Analysis Framework on AI-Driven Strategic Decision-Making in the National Basketball Association Team Management

This study examines the integration of artificial intelligence (AI) into strategic decision-making in the National Basketball Association (NBA). Using Resource-Based Theory as the framework, the research explores how AI-driven analytics enhance performance optimization, player evaluation, and team strategy. By analyzing AI's role in talent management, game preparation, and financial operations, the study highlights how franchises leverage technology as a strategic asset. Findings indicate that AI contributes to competitive advantage by improving scouting accuracy, supporting in-game adjustments, and increasing operational efficiency. The research emphasizes that while AI cannot replace human expertise, it provides actionable insights that strengthen organizational capabilities. This section contributes to both academic and professional discussions by showing how AI functions as a critical resource in shaping the NBA's evolving competitive landscape.