DESIGNING CONTEXT-SENSITIVE KPIS FOR CIVIL SERVANTS IN ETHNIC MINORITY AFFAIRS: LESSONS FROM VIETNAM'S PUBLIC ADMINISTRATION REFORM

Vietnam's public administration reform concentrates on result-oriented management, yet the performance of civil servants remains qualitative, not connected to organizational goals. This study closes a literature gap by constructing a context-dependent Key Performance Indicator (KPI) system for the Committee for Ethnic Minority Affairs (CEMA). Using a mixed-methods approach—202 civil servant surveys, leadership interviews, and a pilot study—the presumed KPI system aligns individual performance with CEMA's socio-political mandates, overcoming cultural, institutional, and regional challenges. Outputs include a CEMA-specific KPI system, an implementation roadmap for KPIs in the public sector, and insight into challenges to outcome-based evaluation. Scaling requires legal standardization, capacity building, and digital solutions, offering a model for multicultural public administration.