The Design of Museum Development Guideline for the Presentation of Artworks in Guizhou Provincial Museums

Museums play an essential role in preserving cultural heritage and disseminating artistic knowledge to the public. With the rapid advancement of digital technologies, museums worldwide have increasingly integrated digital media into exhibition design to enhance visitor engagement and improve the effectiveness of cultural dissemination. Nevertheless, many regional museums still rely heavily on traditional exhibition approaches, which often provide limited interpretive information and insufficient interactive experiences for visitors. As a result, the communication potential of museum collections may not be fully realized. This study investigates the current challenges of artwork dissemination at Guizhou Provincial Museum and explores how digital technologies can improve exhibition communication. A mixed-method research design was adopted. Quantitative data were collected through a questionnaire survey of 100 museum visitors to identify key problems encountered in artwork dissemination and visitors' expectations for digital interpretation services. In addition, qualitative insights were obtained through semi-structured interviews with five museum staff members and five experts in museum digitalization and exhibition design. The findings reveal three major issues in the current exhibition system: insufficient interpretation of artworks, limited opportunities for interactive engagement, and inadequate digital communication support. Based on these findings, the study proposes four strategic directions and a structured framework for digital development guidelines aimed at enhancing artwork dissemination. This research contributes to the field of museum digital communication by providing a systematic guideline framework tailored to regional museums and offering practical insights for improving digital exhibition design and cultural dissemination.