Exploring Heritage Masters’ Experiences of Pottery: The case of Avanos, Cappadocia

This study aims to examine the unforgettable memories, challenges, and achievements of pottery masters, who are carriers of intangible cultural heritage, in their professional lives. A qualitative research method was adopted. Semi-structured interviews were conducted with 16 pottery masters working in Avanos. The data obtained were evaluated through thematic analysis. The findings reveal that pottery leaves emotional traces in the masters' memories, such as their first production experience, interaction with tourists, and feeling appreciated. Technical problems, inability to find apprentices, and economic difficulties emerged as the main challenges. The potters' perception of success is not limited to economic gain. Personal development, international recognition, and uniqueness are also considered indicators of success. This study introduces an experience-based and master-centered perspective to the literature by demonstrating that ICH is sustained not only through physical production but also through memory, emotion, and lived experiences. The research results show that ICH policies and conservation strategies should not be product-oriented. It suggests that they should be rethought with an understanding that centers the life experiences of heritage masters. As a key conclusion, it emphasizes that the preservation of ICH is possible only through the preservation of the professional memories and lived experiences of the masters who carry this heritage.