STRATEGIC PLANNING AND SWOT ANALYSIS ΙΝ KINDERGARTEN, GREECE: A CASE STUDY

This study explores the significance of strategic planning and SWOT analysis at the school unit level, focusing on a public kindergarten in Greece. Its aim is to examine how identifying the strengths and weaknesses of the school, combined with leveraging opportunities and addressing external threats, can enhance effectiveness and support the achievement of its vision and mission. The methodological approach was based on a case study and semi-structured interviews with ten educators, aiming to collect information regarding the strategic planning process, the school’s strengths and weaknesses, external opportunities and threats, and strategic goals related to both the student body and educational staff. Findings indicate that educators view strategic planning as a crucial tool for improving the school, despite challenges posed by bureaucracy and limited resources. Key strengths include teaching innovation, continuous professional development, collaboration with local stakeholders, and active participation of the Parents’ Association. Weaknesses were identified as the lack of sports facilities and outdated technological equipment. Opportunities include participation in European programs, while threats are related to resource limitations and external factors. The study demonstrates that strategic thinking, participatory leadership, and engagement with the local community contribute to enhancing educational effectiveness and provide directions for future research and development.