Pet owner survey on vet communication

RESEARCHERS from the University of Bristol are carrying out a new, collaborative study with Langford Vets, with a view to helping optimise the relationship between vets and clients, ensuring every pet receives the best possible care. We are living in a century defined by rapid and abundant communication, yet there is surprisingly no data on how veterinary professionals and pet owners actually communicate with one another. The study, ‘The Power of Transparency: What Vets and Owners Really Think’ aims to find out how pet owners would prefer vets communicate with them, particularly around complex topics such as care decisions, expectations and emotional impact. Researchers are asking pet owners to share their perspectives through a quick, anonymous online survey. It is hoped that by sharing their views, pet owners will be helping to build a more transparent, supportive and effective environment for pets, owners and vets alike. The study comprises two questionnaires: one for pet owners and another for vets to explore the importance of transparency in their communication with pet owners, with a view to making them more clearly aligned in the future. The survey is now live and will be open for six months. Pet owners can fill in the survey at https://tinyurl.com/4rwafvcy. Vets can fill in the survey at https://tinyurl.com/y64bdhmk