Designing a Social Marketing Mechanism Approach to Juvenile Crime Among 14–17-Year-Olds in Azerbaijan

The problem of crimes committed by children aged between 14 and 17 has become more noteworthy in Azerbaijan in the last 5 years. With its wide range of juvenile delinquency at this age group, the importance of a timely action is extremely crucial. Although, traditional methods of these type of crime solving cases might be valuable, implementation of social marketing practices can significantly boost the process of mindset shift and behavioural change for not only the targeted age group, but also the age dimensions of 18-24, 25-29, and 30+ in Azerbaijan. Formulation of a right social marketing mechanism with a sound and clear communication could have a positive effect on the representatives of this age group and ideally prevent the reoccurring and new scenarios related to different forms of crime in Azerbaijan. During the implementation phase the CSD-IES framework, an acronym created from the six stages of the framework: consumer research, segmentation, social program design, implementation, evaluation, and sustainability, can ease the whole process and bring clarity to the execution of the social marketing program designed particularly for the set social problem. Keywords: Social problem, social marketing mechanism, crimes, children, Azerbaijan.