Dining in the Fast Lane: Investigating the Dynamic Relationship Between Processed Food and Working Women – A Study with Reference to Mangalore City

Abstract The increasing participation of women in the workforce has significantly influenced lifestyle patterns and household food consumption habits. Working women often face the challenge of balancing professional responsibilities with domestic duties, leaving limited time for traditional meal preparation. As a result, processed and convenience foods have become an important part of modern dietary practices. This study aims to examine the relationship between processed food consumption and the lifestyle of working women in Mangalore City. The research focuses on identifying the factors influencing their food choices, including time constraints, income level, family structure, health awareness, and marketing influences. Primary data for the study were collected through a structured questionnaire distributed among working women, while secondary data were obtained from journals, books, and relevant online sources. Descriptive research design and percentage analysis were used to interpret the data. The findings of the study indicate that convenience, time-saving benefits, and accessibility are the major factors encouraging the consumption of processed food among working women. However, concerns regarding nutritional quality and health implications were also observed among respondents. The study highlights the need for balanced dietary practices and greater awareness regarding healthy food choices. The findings may help researchers, policymakers, and food industries understand changing food consumption patterns among working women and promote healthier alternatives.