“ED” Vertising: Selling Schools and its Impact on Children

Abstract Social media has a multifaceted role in education, particularly in how schools use it for communication, marketing, and ethical considerations. Social media serves as a vital tool for schools to engage with parents and attract new students, influencing decisions through updates, successes, and institutional values. However, there are concerns regarding the commercialization of education and the ethical implications of using student images in advertisements without proper consent or ethical guidelines. In this article, we present an overview of the mental health impacts of this on children while emphasizing the need for clear policies to ensure responsible social media use in schools, balancing promotion with student welfare and educational integrity.