Reputation and trust in health insurance: A scoping review of key drivers and outcomes

This review provides a thorough analysis of research that have investigated different aspects of health insurance reputation and identify significant gaps in the literature. It maps key determinants of reputation - such as corporate culture, product structure, and service quality - that insurers can directly influence. Additionally, factors like the quality of healthcare providers and targeted communication efforts may also be linked to reputation. The analysis underscores the importance of reputation for core business activities (e.g., client acquisition and retention) and its role in preventive healthcare. Notably, there is a lack of research on the regulatory implications of insurers' reputation, suggesting a need for further studies to enhance preventive strategies and integrate insurers into a broader public health framework.