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In the Philippines, Hibiscus surattensis is particularly abundant in Panay Island, specifically in Jamindan, Capiz, Philippines, where it is readily available in local markets. Distinguished by its green hue, the native Hibiscus surattensis stands apart from the red-tinged variety. Research has shown that extracts of H. surattensis possess biologically active phytochemicals with notable antioxidant, antiplasmodial, and antidiabetic effects, which supports these traditional uses and highlights its pharmacological promise. However, despite this emerging evidence, significant gaps persist in public awareness, scientific validation, and sustainable utilization strategies for H. surattensis. This study was conducted to assess the awareness and knowledge of Jamindanganon about Hibiscus surattensis potential. Survey research was employed to assess the distribution, awareness, and challenges associated with Hibiscus surattensis production. The survey results revealed a high level of awareness regarding Hibiscus surattensis in Jamindan, with 100% of the respondents reporting familiarity with the plant. The primary source of information for most respondents was family and relatives, accounting for 99.58%, emphasizing the role of familial networks in transmitting knowledge about the plant. When asked about their familiarity with the plant, 97.08% of respondents reported being "very familiar" with it. The Jamindanganons recognize Hibiscus surattensis for its use as a food ingredient; however, there is a significant gap in their knowledge regarding its production system and broader agricultural potential. To fully realize its value as a commercially viable crop, there is a need for government support, education, and resources to prioritize its cultivation and promote it as an economically beneficial crop for the community.