Market Feasibility Study for Launching Theatre-Quality Popcorn at Economy Pricing – A Consumer-Centric Approach

This market feasibility study explores the potential to launch theatre-quality popcorn at economy pricing, with a consumer-centric focus. With increasing demand for affordable yet premium snacking options, the study investigates consumer habits, preferences, price sensitivity, and acceptance of innovative popcorn variants, including millet-based and eco-friendly packaged options. Primary data was collected through structured questionnaires distributed to a diverse demographic sample. The findings reveal a strong interest in high-quality popcorn at affordable prices, particularly among health-conscious and budget-sensitive consumers. Consumers showed favourable responses toward natural flavours and sustainable packaging, indicating a shift toward value-driven purchasing behaviour. The study concludes that there is substantial market potential for an economically priced, theatre-quality popcorn brand, provided it aligns with consumer expectations for taste, quality, health benefits, and convenience.