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Cross-selling in key accounts: Role of key account management approaches

20260 citationsJournal Article

Authors

Mu Li · Gettysburg College

Mahima Hada · Baruch College

Till Haumann · South Westphalia University of Applied Sciences

Maximilian Dax · Ruhr University Bochum

Christian Schmitz · Ruhr University Bochum

Topics & Keywords

Working Capital and Financial Performance Corporate Finance and Governance Financial Reporting and Valuation Research

Publication Details

Published in: Journal of Business Research

Volume 210, pp. 116162-116162

DOI: 10.1016/j.jbusres.2026.116162

Field-Weighted Citation Impact: 0.00

Cross-selling in key accounts: Role of key account management approaches | Researchclopedia