INVESTIGATING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CREATIVE WRITING SKILLS AMONG UNDERGRADUATE STUDENTS IN SIALKOT

This research examines the impact of AI tools such as ChatGPT, Grammarly, and QuillBot on undergraduate students' English creative writing skills in Sialkot, Pakistan. As AI technology is increasingly incorporated into educational settings, it is essential to investigate its influence on students' creative writing abilities, including content creation, content organisation, editing, and coherence. This research adopts a quantitative, descriptive approach based on Davis's Technology Acceptance Model to examine students' perceptions of the Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of AI-integrated tools in creative writing processes. Data were collected through a structured questionnaire administered to 80 undergraduate students selected from 4 universities in Sialkot. The sample was selected through a combination of random and purposive sampling methods. We used SPSS software to analyze descriptive statistics. The findings demonstrate that ChatGPT is the most commonly used AI tool among students, followed by Grammarly and QuillBots, which are used for content creation, editing, or paraphrasing. Many students reported that AI tools improved their creative writing skills and made them feel more confident in their writing. In contrast to the higher perceived usefulness and perceived ease of use in the Technology Acceptance Model, some students expressed concerns, stating that overreliance on these tools can hinder creativity or impede creative writing skills. This research concludes that AI tools are beneficial for students when used ethically, provided students remain aware of the risks of plagiarism. Ultimately, this research recommends balancing the use of AI tools with brainstorming and having students create final content themselves, while following ethical guidelines to prevent plagiarism in creative writing processes.