Awareness of Health Risks Associated with Energy Drink Consumption in Afghanistan

In addition to examining how awareness, marketing exposure, social influence, and consumption patterns affect perceived health implications, this study looks into Afghanistan's awareness of the health hazards connected to energy drink intake. Despite being linked to negative health consequences like anxiety, cardiovascular problems, and sleep difficulties, energy drinks have grown in popularity due to aggressive marketing and societal acceptance. The study, which used a quantitative method and statistical analysis, discovered that while most people are aware of the health hazards, information by itself does not stop consumption. The most significant element was marketing exposure, which was followed by awareness and consumption patterns. Social influence was less significant. Behavioral insights reveal that advertising and peer norms strongly shape consumption habits, even among informed individuals. The study concludes that marketing and cultural factors override health awareness, sustaining energy drink use despite known risks. These findings highlight the need for public health campaigns, stricter advertising regulations, and community- based programs to promote healthier alternatives. The research offers practical insights for policymakers, educators, and health professionals seeking to reduce health risks linked to energy drink consumption.