CODE-MIXING FOUND IN BOY WILLIAM PODCAST: A SOCIOLINGUISTICS STUDY

Code-mixing is a linguistic phenomenon frequently found in Indonesian communication, particularly in entertainment media. This study focuses on identifying the types of code-mixing and the reasons behind their use by celebrities. The aim of this research is to classify the forms of code-mixing and analyze the underlying factors. The analysis refers to Muysken’s (2000) typology of Insertion, Alternation, and Congruent Lexicalization, as well as Hoffman’s (1991) framework of code-mixing motivations. This study employs a descriptive qualitative method with the research object consisting of two podcast videos by Boy William on YouTube featuring Angie and Fuji. The findings reveal that out of 40 instances of code-mixing, insertion dominates with 32 occurrences (80%), followed by alternation with 7 occurrences (17%), and congruent lexicalization with only 1 occurrences (3%). These results indicate that insertion is more often chosen because it is simple, expressive, and suitable for casual conversations. Furthermore, code-mixing functions to clarify meaning, add emotional situation, and strengthen group identity, especially among young audiences. This study shows that code-mixing in entertainment media is not only a linguistic variation but also an effective communication strategy within socio-cultural contexts