THE CULTURE OF SPEECH: THEORETICAL FOUNDATIONS AND PRACTICAL SIGNIFICANCE

This paper explores the concept of speech culture, its theoretical foundations, and practical significance in social and professional communication. Speech culture encompasses not only the correctness of language use but also stylistic, ethical, and pragmatic dimensions of communication. The study analyzes historical perspectives, contemporary linguistic theories, and sociocultural factors influencing speech. Emphasis is placed on the role of speech culture in education, professional communication, and interpersonal interaction. The paper also highlights strategies for developing speech culture, including linguistic education, practice of communicative etiquette, and critical self-reflection.