Perception of the Nursing Profession during a Public Health Awareness Event

Introduction. The public image of the nursing profession is a crucial element for professional identity, career attractiveness, and the overall quality of care. Despite formal recognition and academic advancement, persistent stereotypes and misconceptions continue to influence social perception in Italy. The aim of the study was to explore public knowledge and perceptions of the nursing role among the general population during a public engagement event. Methods. A cross-sectional study was conducted through an online questionnaire administered during the 2024 World Heart Day event in Turin. The 14-item survey investigated education, career opportunities, professional attractiveness, and social representations. Data were analysed descriptively. Results. A total of 67 participants took part, most of them aged 18-30 years. While 71.2% were aware that nursing education requires a restricted access bachelor’s degree, over 25% still associated the profession with outdated educational pathways. Approximately 80% recognized opportunities for further study, yet only one-third identified possible academic or managerial careers. Nurses were perceived as essential figures within the healthcare system (over 85%), although 40.3% still viewed them as merely “executing physicians’ orders.” Most respondents expressed positive evaluations of nursing care (74.6%). International television series were frequently cited as cultural influences, often reinforcing stereotypical portrayals. Discussion and Conclusions. The nursing profession is acknowledged as central and competent, yet public perceptions remain partial and stereotyped. Communication and awareness initiatives—especially in non-healthcare settings—are strategic to promoting a more realistic, appealing, and coherent image of contemporary nursing. Findings highlight the need for integrated communication strategies and policy actions aimed at enhancing the visibility, recognition, and decision-making role of nurses within society.