Scenario-Based Marketing Empowering Primary School Short Video Education: A Synergistic Improvement Path for Knowledge Dissemination Efficiency and Course Conversion Rate

Under the concurrent waves of educational digitalization and short video popularization, primary school short video education has emerged as a crucial pathway for the digital transformation of basic education. However, this sector faces significant challenges, including superficial knowledge dissemination, low course conversion rates, and a disconnect between marketing and teaching objectives. This study examines scenario-based marketing as an innovative approach that centers on user needs and scenario construction to address these challenges. By aligning with primary school students' cognitive characteristics and parents' educational expectations, this model enables dual empowerment of knowledge transfer and course conversion efficiency. Drawing upon constructivist learning theory and experiential marketing principles, this research conducts a systematic analysis of the compatibility between scenario-based marketing and primary school short video education. The study identifies and analyzes critical issues in the current integration process, including fragmented knowledge delivery, homogeneous scenario construction, and incomplete marketing feedback loops. To address these challenges, we propose a comprehensive improvement framework based on four key pillars: precise scenario positioning, scenario-based content creation, full-link scenario penetration, and data-driven optimization. This research contributes valuable theoretical insights and practical guidelines for primary school short video education providers, offering a roadmap to overcome development obstacles and achieve simultaneous enhancement of knowledge dissemination effectiveness and course conversion rates. The findings have significant implications for educational institutions seeking to optimize their digital learning platforms and marketing strategies in the evolving landscape of primary education.