Role of External Corporate Social Responsibility towards Task Performance: Unveiling Serial Mediation of Organizational Pride and Affective Commitment

The importance of CSR is undeniable—it serves as a powerful driver that boosts both employee performance and overall organizational success. Extensive research is found in literature on CSR and its several dynamics related to the performance. Therefore, the objective of the study is to investigate how employees’ external CSR perception influences the task performance of the employees. Based on the social identity theoretical lens, this study drives the research framework of CSR and performance with potential mediating effect of organizational pride and effective commitment. The data was collected from a sample of 372 employees working in private organizations of service sector. For data analysis, PLS-SEM was utilized which validates the hypothesized relationships between variables. The results of this study lend support for hypothesized model. Additionally, it is exhibited that organizational pride and affective commitment sequentially mediate the relationship between employee’s external CSR perception and task performance. The findings of this study contributed to the existing literature by explaining the CSR and task performance in the different context that has not been explored yet. Moreover, this study also discussed the robust theoretical contributions and practical implications of the results.