Enhancing Innovative Potential in Ukraine's Agro-Industrial Complex: Leveraging Information Technologies for Sustainable Growth and Efficiency

The article analyzes key trends in enhancing the innovation potential of enterprises in Ukraine's agro-industrial complex and proposes strategies for their improvement. A model has been developed for the effective use of innovative capabilities of the regional agro-industrial pool, which adapts to various conditions. The research emphasizes significant progress in innovative processes that optimize resource management and increase productivity. It includes calculations and presents the obtained results. The study also examines the practical application of these achievements, focusing on agro-industrial companies that have successfully implemented information technologies to enhance operational efficiency, reduce costs, and promote sustainable agricultural practices. To facilitate growth and efficiency in Ukraine's agro-industrial sector, the research emphasizes the need to create a robust innovation ecosystem that combines theoretical concepts with real-world applications. Additionally, it proposes using the MS Excel FORECAST tool for analyzing future economic dynamics models. The implementation of a structured approach to strengthening innovation potential at all levels of the agro-industrial complex is expected to lead to increased investment, competitive advantages, and overall economic effectiveness for enterprises.