Marketing Decision Making Models in Vedic and Puranic Literature and their Managerial Implications

This paper explores how Vedic principles and Puranic strategic insights can be integrated to form a holistic framework for modern marketing decision-making. Drawing exclusively from secondary sources, the study examines foundational Vedic concepts such as Dharma, Karma, and Rta, along with Puranic narratives that illustrate governance, persuasion, communication, and strategic behavior. The review reveals strong conceptual parallels between ancient Indian knowledge systems and contemporary marketing models, particularly in areas of ethical branding, stakeholder trust, value-based communication, and long-term customer relationship management. The proposed Integrated Marketing Wisdom Model demonstrates how ancient philosophical teachings can enrich rational, consumer-centric, and data-driven marketing decisions with ethical grounding and sustainability. The findings highlight that Indian Knowledge Systems offer enduring strategic value, presenting a culturally rooted and ethically robust perspective for marketing managers seeking responsible and sustainable business practices. This study contributes to the growing field of Indian management thought by linking classical wisdom with contemporary marketing challenges and opportunities.