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The introduction of consent agents, as provided for in Article 88b Digital Omnibus, is currently the only known method for enabling consumers to make informed decisions (at least in the case of frequently recurring consent requests) and thus to obtain consent that meets the legal requirements. The specific (visual) design of agent-based consent mechanisms plays a key role in determining how well or poorly they actually inform consumers, how they affect consumers’ trust in the service used and in the sharing of their personal data, and the consent rate. The study currently being circulated by Google in the EU Commission’s offices in Brussels (as yet unpublished) on the allegedly devastating economic consequences of Article 88b of the Digital Omnibus Directive on the EU Single Market is highly misleading, because it takes Apple’s introduction of App Tracking Transparency (ATT) as its starting point and, thus, an example of how agent-based consent mechanisms should not be designed; it is these very practices that the level playing field established by Article 88b for all providers is intended to prevent by ensuring fair competition. With ATT, Apple has centralised the consent process for the processing of personal data in mobile apps for all third-party apps in such a way that consent rates have fallen sharply; while Apple obtains consent for its own data processing via more favourable mechanisms (and has since expanded its advertising business). In contrast, empirical comparative studies on the design for consent agents show that agent-based consent mechanisms can increase consent rates by up to almost 20% compared to traditional status quo cookie banners – if properly designed. Thanks to the transparency and decision-making efficiency enabled by Article 88b Digital Omnibus, which is applicable to all services, such services that comply with the law are now, for the first time, able to successfully distinguish themselves from other services offering a lower standard of data protection. Article 88b and Article 88a(4) of the Digital Omnibus Act should be clarified accordingly. Only by doing so, the EC meets, in the area of informed consent, its own “immediate objective (..) to ensure that compliance with the rules comes at a lower cost, delivers on the same objectives, and brings in itself a competitive advantage to responsible businesses.”