Cadernos Síngula Press Review Vol. 1, No.2 , 2026

Cadernos Síngula Press Review is an electronic serial publication devoted to essayistic inquiry at the intersection of economics, social theory, behavioral sciences, risk studies, and institutional analysis. Volume 1, No. 2, A Pluralidade que Vira Padrão: Ensaios sobre escolha, identidade e padronização no mercado contemporâneo, gathers five original essays that examine a central paradox of contemporary market societies: the expansion of symbolic plurality alongside the structural convergence of subjectivities, choices, and organizational responses. Across themes such as digital identity, economic volatility, irreversibility of choice, the false ontology of the consumer, and the standardization of market treatment under apparent diversity, the volume advances a rigorous but non-reductive argument about how contemporary architectures of visibility, recognition, and coordination reshape both agency and systems. Rather than offering closed solutions, the collection develops an analytical framework for understanding how identity, choice, and market organization are co-produced under conditions of heightened instability, performativity, and mediated comparison