Exploring the factors of digital entrepreneurial intention among Gen Z in Ghana

Purpose The modern trend of technology has caused an increased rate of digital entrepreneurs compared to traditional entrepreneurs, especially among the youth. This study investigates the factors that will likely influence Gen Z to be digital entrepreneurs in an emerging economy. Design/methodology/approach We employ a cross-sectional design, quantitative approach, and survey method to collect data from a sample of 500 Gen Z across different levels of education. We analyze the data using descriptive statistics and hierarchical regression modeling. Findings We establish that entrepreneurial knowledge, perception, education, digital technology and social networking are factors of digital entrepreneurship among Gen Z in Ghana. These factors individually and collectively have a positive effect on the digital entrepreneurial intention of Gen Z. However, gender does not affect their digital entrepreneurial intention. Originality/value This study provides valuable insights into the factors that encourage digital entrepreneurship among Gen Z in an emerging economy, which can inform initiatives and policies aimed at promoting digital entrepreneurship and economic growth. Our recommendations can help bridge the gap between traditional entrepreneurship and the digital age, empowering Gen Z entrepreneurs in emerging economies, particularly Ghana, to thrive in the digital economy.