Data modelling for business intelligence solutions: Investigation into Edtech and Fintech businesses in Nigeria

The study examined how distinct stages of data modelling, business Modelling logical modelling dimensional modelling and physical modelling influence business performance in the Edtech and Fintech businesses in Nigeria. The study adopted quantitative approach and survey data were obtained from 495 Nigerian Edtech and Fintech practitioner. Structural Equation Modelling was used by the way of SMART PLS4. Findings reveal that integrated business model considerably enhance decision making speed, which mediates the relationship between data modelling and business performance.