A SEVEN‑STEP OKR MODEL FOR STRATEGY EXECUTION: UNDERSTANDING THE COMPLEMENTARY ROLES OF KPIS AND OKRS

This paper explores the complementary relationship between Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) in driving strategy execution. It begins by addressing the differences between OKRs and KPIs, emphasizing their distinct purposes and methodologies. While KPIs monitor strategy execution, OKRs focus on achieving ambitious objectives. The paper highlights key contrasts, such as adaptability, transparency, and application in performance management. It introduces a seven-step OKR model that integrates both tools effectively, guiding organizations from strategy formulation to execution and monitoring. By combining KPIs and OKRs, organizations can balance operational stability with transformative progress for successful strategy execution.