Business Development through Artificial Intelligence: A Strategic Framework for Enhancing Organizational Performance

This research aims to develop an integrated strategic framework for business development based on Artificial Intelligence (AI) technologies to enhance organizational efficiency and achieve sustainable growth in modern business environments. The study addresses the research gap in Arab literature, which lacks comprehensive applied models that link AI with strategic management, and proposes a new model titled “AI-Driven Business Development Framework.” The proposed framework was tested through a simulated case study of a virtual Saudi retail company to evaluate its impact on key performance indicators such as forecasting accuracy, operational cost reduction, return on investment, decision-making speed, and customer satisfaction. The findings revealed significant improvements across all indicators, ranging between 14% and 22%. Expert interviews confirmed that integrating AI into business management enhances data-driven decision-making, organizational agility, and ethical governance. The study recommends that Arab organizations gradually adopt the proposed framework, invest in human capacity building for data analytics and AI, and establish clear governance policies to ensure transparency and responsible use of intelligent systems.