Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership
20260 citationsJournal Articlegold Open Access
Field-Weighted Citation Impact: 0.00
Impact of Social Media Influencer Capability on Brand Loyalty in Saudi Arabia: The Mediating Role of Brand Trust and Moderating Effect of Authentic Leadership | Researchclopedia