Simulated Packaging Dataset (SPD) and Consumer Response Dataset (CRD) for Emotion-Driven Interactive Packaging Design

This repository contains two datasets supporting the paper "Emotion-Driven Interactive Packaging Design Through Integrated Deep Learning Feature Extraction and Multi-Objective Evolutionary Optimization" published in Discover Artificial Intelligence. The Simulated Packaging Dataset (SPD, N=2,400) contains systematically generated packaging design variants with Kansei dimension scores and behavioral metrics. The Consumer Response Dataset (CRD, N=100) contains participant demographics, Kansei/SAM ratings (24,000 observations), and Tobii Pro X3-120 eye-tracking data (7,200 observations).