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The creative music industry continues to develop along with advances in digital technology, globalization, and changes in people's consumption patterns for music products. These developments have triggered increasingly fierce business competition among industry players, including independent musicians, record labels, artist managers, and digital distribution platforms. This situation demands the implementation of music management strategies that are not only artistically focused but also integrate a professional and sustainable business approach. This article aims to analyze music management strategies in facing business competition in the creative industry through a library study approach. The research method used is a literature review of reference books, journal articles, and industry reports relevant to the topic of music management and the creative economy. The results of the study indicate that an effective music management strategy includes strategic planning that is adaptive to market dynamics, creative human resource management, and the use of digital technology as a means of distribution and promotion. Strategic planning plays a crucial role in determining the direction of work development and the positioning of music products in a competitive market. Creative human resource management emphasizes a balance between creativity and professionalism to create works of artistic and economic value. The use of digital platforms, such as streaming services and social media, has been shown to increase the visibility of musical works and expand audience reach. This article concludes that the integration of artistic, managerial, and technological aspects is key to facing competition in the creative music industry.