Artificial Intelligence and Digital War Communication: The Role of Algorithmic Media in Shaping Public Narratives During Global Conflicts

The rapid development of digital communication technologies has significantly transformed the way information about global conflicts is produced, circulated, and interpreted. Digital media platforms have emerged as primary arenas where war-related narratives are constructed, contested, and disseminated to global audiences. Within this environment, artificial intelligence (AI) and algorithmic media systems play a crucial role in determining the visibility and distribution of information across digital networks. This study aims to analyze how artificial intelligence and algorithmic media influence the formation and circulation of public narratives about global conflicts. The research employs a qualitative research design using a digital discourse analysis approach to examine war-related communication patterns within digital media environments. Data were collected from international online news media and major social media platforms, including X, Instagram, YouTube, and TikTok, which serve as key channels for the dissemination of conflict-related information. The analysis focuses on identifying patterns of narrative framing, algorithmic amplification, and audience engagement within digital communication networks. The findings indicate that digital media platforms function as dynamic communication spaces where multiple actors including journalists, governments, influencers, and ordinary users participate in constructing narratives about war. Artificial intelligence-driven recommendation systems significantly influence which narratives receive greater visibility by prioritizing content that generates high levels of engagement. As a result, emotionally charged narratives, dramatic visual content, and polarized interpretations of conflict tend to receive greater algorithmic amplification. These mechanisms contribute to shaping public perceptions of global conflicts by influencing how information is distributed and interpreted within digital media ecosystems. The study concludes that algorithmic media systems function as influential intermediaries in contemporary war communication, actively shaping the construction of public narratives and the formation of global public opinion in the digital era.